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Teachable review: pricing, features, and honest assessment for course creators (2026)

Tiered by products and students pricing · Cloud · Web · Free trial available

Teachable is one of the most recognized names in online course creation — used by over 100,000 creators to sell courses, coaching, and digital products. This review covers actual 2026 pricing ($29–$399/month), the controversial 7.5% transaction fee on the Starter plan, what changed in the June 2025 pricing overhaul, and where Thinkific, Kajabi, or Podia might be a better fit depending on your course business.

Written by RajatFact-checked by Chandrasmita

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Pricing

Tiered by products and students · 7-day free trial on all plans (no free plan)

Deployment

Cloud

Supported OS

Web

What is Teachable?

Teachable is an online course platform that lets creators build, host, and sell courses, coaching programs, digital downloads, and memberships. It handles payment processing, student management, and basic marketing tools. Plans start at $39/month (or $29/month annually) with a 7-day free trial. The Starter plan charges a 7.5% transaction fee on sales.

Teachable pricing breakdown — what each plan actually costs in 2026

Teachable overhauled its pricing in June 2025, retiring the old Free, Basic, Pro, and Pro+ plans. The new structure has four tiers: Starter at $39/month ($29/month annually), Builder at $89/month ($69/month annually), Growth at $189/month ($139/month annually), and Advanced at $399/month ($309/month annually). Every plan comes with a 7-day free trial, but there is no longer a free plan for new signups.

The Starter plan is the entry point, but it comes with serious limits: 1 published product, a cap of 100 students, and a 7.5% transaction fee on every sale. That transaction fee stacks on top of payment processing fees (2.9% + $0.30 per transaction through Teachable:pay). If you sell a $100 course, Teachable takes $7.50 in transaction fees plus about $3.20 in processing fees — roughly $10.70 gone before you see a dollar. The Builder plan at $69/month annually eliminates the transaction fee entirely and gives you 5 products and 1,000 students.

The hidden cost that catches people: student limits are hard caps, not soft suggestions. On Starter, once you hit 100 students across all your products, you cannot enroll anyone new until you upgrade. On Builder, the cap is 1,000. Only Growth ($139/month annually) and Advanced ($309/month annually) give you unlimited students. Bundles, memberships, and community spaces do not count toward your product limit, which is a nice workaround for packaging content creatively.

Compared to alternatives: Thinkific Basic starts at $49/month ($36 annually) with unlimited students but a 5% transaction fee on third-party payments. Kajabi Kickstarter is $89/month ($71 annually) but includes email marketing, landing pages, and funnels — things you would pay extra for with Teachable. Podia starts at $39/month with no transaction fees but fewer course-specific features. LearnDash is $199/year but requires WordPress hosting. For creators earning under $1,000/month from courses, the transaction fee math matters a lot.

View Teachable pricing

Starter: $39/mo ($29/mo billed annually — 1 product, 100 students, 7.5% transaction fee)
Builder: $89/mo ($69/mo billed annually — 5 products, 1,000 students, 0% transaction fee)
Growth: $189/mo ($139/mo billed annually — 25 products, unlimited students, 0% transaction fee)
Advanced: $399/mo ($309/mo billed annually — 100 products, unlimited students, API access)

Verified from the official pricing page on March 24, 2026. View source

What Teachable actually does (and where it stops)

Teachable is strongest when you want a straightforward, no-fuss way to get your first course online and start collecting payments. The course builder is genuinely easy to use, Teachable:pay handles global payments without headaches, and the mobile app gives your students a polished learning experience. It falls short on marketing tools (you will need external email software), the new pricing structure punishes small creators with student caps and transaction fees, and the page builder is basic compared to Kajabi or even Thinkific. If you are selling one or two courses and want simplicity, Teachable works. If you need an all-in-one business platform with email marketing, funnels, and advanced site design, look at Kajabi or Kartra instead.

Quick verdict

Best when: You want to build and sell online courses without dealing with WordPress, custom hosting, or cobbling together five...

Worth it if: Starter ($29/month annually) works if you have a single course and fewer than 100 students — but the...

Think twice if: The Starter plan charges 7

Teachable is best for

You want to build and sell online courses without dealing with WordPress, custom hosting, or cobbling together five different tools. Skip it if you need advanced marketing automation, a full website builder, or you are price-sensitive and just starting out — the student caps and transaction fees on lower plans add up fast. The sweet spot is solo course creators and small educators who want a clean, reliable platform for delivering courses and collecting payments.

Why Teachable stands out

Payment flexibility, mobile learning, and simplicity. Teachable:pay supports credit cards, PayPal, Apple Pay, Google Pay, Klarna, and Afterpay — more checkout options than most competitors offer natively. The branded mobile app lets students learn on the go, and Teachable reports that mobile learners are 2x more likely to return within three days. The course builder itself is straightforward enough that a non-technical creator can go from zero to published course in an afternoon. vs. Thinkific: Teachable has better payment options and a native mobile app. vs. Kajabi: Kajabi has far stronger marketing tools, but Teachable is simpler to set up and cheaper at the entry level.

Is Teachable worth the price?

Starter ($29/month annually) works if you have a single course and fewer than 100 students — but the 7.5% transaction fee means you should upgrade to Builder as soon as revenue justifies it. Builder ($69/month annually) is the real starting plan for anyone serious about selling courses, giving you 5 products and 1,000 students with zero transaction fees. Test the 7-day free trial on the Builder plan, not Starter — you will get a better picture of what Teachable actually feels like without the artificial limits. Do not go annual until you have had at least one full month of student enrollments.

Teachable features

Course Builder and Content Delivery

Teachable's course builder uses a drag-and-drop interface organized into sections and lectures. You can upload video (unlimited hosting), audio, text, images, PDFs, and embed HTML content. Quizzes support multiple choice, fill-in-the-blank, and open-ended questions — and the AI quiz generator can create questions from your lesson content automatically. Drip scheduling lets you release content on a timed basis, and enforced lesson completion prevents students from skipping ahead. The builder is genuinely one of the simplest in the course platform space, which is both its strength and its limitation. You cannot create branching lesson paths, conditional content based on quiz scores, or complex course structures that platforms like LearnDash support. For straightforward, linear courses — which is what most creators build — it does the job well. For advanced instructional design, you will hit the ceiling.

Payment Processing and Checkout

Teachable:pay is the platform's integrated payment processor and it is one of Teachable's strongest features. It accepts credit cards, debit cards, PayPal, Apple Pay, Google Pay, Klarna (buy now, pay later), Afterpay, and Stripe Link. It automatically calculates and collects VAT and sales tax based on student location, handles currency conversion, and manages payouts. The checkout page supports order bumps and one-click upsells to increase average order value. The catch: standard payment processing fees of 2.9% + $0.30 per domestic card transaction apply on every plan. On the Starter plan, you also pay the 7.5% transaction fee to Teachable. For international cards, processing fees are higher. Coupons, payment plans, and subscription billing are all supported. If you are used to Stripe or PayPal direct, the Teachable:pay wrapper adds convenience (especially for taxes) but also means your payouts flow through Teachable's system rather than directly to your bank.

Student Experience and Mobile Learning

Students access courses through a clean, distraction-free interface that works on desktop and mobile browsers, plus the dedicated Teachable mobile app. The Student Hub serves as a community space where learners can ask questions, share progress, and interact with peers. Course completion certificates are available on all plans and can be customized with your branding. Progress tracking shows students where they left off and how much of the course they have completed. The community feature is functional but limited compared to dedicated community platforms. It works more like a basic forum than a full community experience — you get posts and replies, but not the rich discussion threads, events, or gamification that platforms like Circle or Skool offer. If community is central to your course experience, you may need to supplement Teachable with an external community tool. The mobile app, however, is a genuine advantage — most competitors do not offer a native app.

Marketing and Sales Tools

Teachable includes affiliate marketing tools (on Builder and above) that let you recruit affiliates, set commission rates, and track referral sales. Abandoned cart recovery emails automatically follow up with students who started but did not complete checkout. Coupon codes support percentage and fixed-amount discounts with expiration dates. Order bumps and upsells at checkout help increase average order value. Sales pages can be built using the built-in page editor. The gap: Teachable does not include email marketing automation, sales funnels, webinar hosting, or advanced landing page design. Affiliate tools and abandoned cart emails are only available on Builder ($69/month annually) and above — Starter plan users get none of these. Compared to Kajabi (which includes email marketing, funnels, landing pages, and a full website builder) or Kartra (which adds webinars and helpdesk), Teachable's marketing toolkit requires you to bolt on external services. Budget an additional $30-80/month for email marketing software if you choose Teachable.

Pros and cons

Separate what looks good in the demo from what actually matters after a month of daily use.

Strengths

The strengths that matter most once you start using Teachable daily.

Genuinely easy course builder — no tech skills required

Teachable's drag-and-drop course builder handles video, text, PDFs, quizzes, and file uploads without any coding. You organize content into sections and lectures, set drip schedules, and toggle completion requirements. The interface is clean and minimal — closer to building a Google Doc than wrestling with website software. Most creators can publish their first course within a few hours of signing up.

Teachable:pay handles global payments and tax compliance

The built-in payment processor accepts credit cards, PayPal, Apple Pay, Google Pay, Klarna, and Afterpay. It automatically calculates and collects VAT/sales tax based on the student's location, which saves you from needing a separate tax compliance service. Competitors like Thinkific and Podia rely on Stripe and PayPal integrations but do not offer the same breadth of native payment methods or automatic tax handling.

Native mobile app keeps students engaged

Teachable includes a branded mobile app for iOS and Android on all plans at no extra cost. Students can watch lessons, complete quizzes, and track progress from their phone. According to Teachable's data, students using the mobile app are 2x more likely to return within three days and 3x more likely to complete lessons. Most competitors (Thinkific, Podia, LearnDash) rely on responsive web design rather than a dedicated app.

Flexible product types beyond just courses

Teachable is not limited to courses. You can sell coaching programs with built-in scheduling, digital downloads like PDFs and templates, and recurring memberships with gated content. Bundles let you package multiple products together. All of these product types are available on every paid plan, and bundles and memberships do not count toward your product limit — a useful loophole for creators who want to package content creatively.

Built-in AI tools speed up course creation

Teachable added AI-powered features that help you draft course outlines, generate quiz questions, create sales page copy, and auto-generate video captions with subtitle translations. The caption and translation tools are available on Growth and Advanced plans. These are not game-changers on their own, but they cut hours from the course creation process — especially for creators who struggle with writing sales copy or creating quizzes from scratch.

Limitations

Check these before subscribing — these are the limitations most likely to affect your experience.

7.5% transaction fee on the Starter plan eats into revenue

The Starter plan charges 7.5% on every sale on top of standard payment processing fees (2.9% + $0.30). On a $50 course sale, that is $3.75 to Teachable plus about $1.75 in processing — $5.50 gone from a $50 sale. For creators just starting out who are already price-sensitive, this feels punishing. Thinkific, Podia, and Kajabi do not charge transaction fees on their primary plans. The only way to eliminate the fee is to upgrade to Builder at $69/month annually.

Student caps force upgrades before you are ready

Starter limits you to 100 students. Builder caps at 1,000. These are hard limits — once you hit them, new students cannot enroll until you upgrade. For a free workshop or lead magnet course that might attract hundreds of signups, you can blow through the Starter limit in a single launch. This student cap model is unusual in the course platform space; Thinkific, Kajabi, and Podia all offer unlimited students on their entry-level paid plans.

Page builder and site design are basic

Teachable's sales page builder is functional but limited. You get basic blocks for text, images, and video, but custom layouts, advanced styling, and unique page designs require workarounds or custom code. Compared to Kajabi's full website builder or even Thinkific's more flexible site editor, Teachable's pages tend to look generic. If your brand depends on polished, distinctive sales pages, you will likely need a separate landing page tool.

No built-in email marketing — you need external tools

Teachable does not include email marketing automation. You can send basic broadcast emails, but there are no drip sequences, segmentation, or funnel builders. To run a proper email marketing strategy, you need to connect Mailchimp, Kit (ConvertKit), ActiveCampaign, or similar — adding $29-79/month to your costs. Kajabi and Kartra both include full email marketing built in. This gap makes Teachable's lower sticker price somewhat misleading when you factor in the total cost of running a course business.

Customer support response times are slow

Multiple user reviews report 2-3 day wait times for support responses. For a platform that is the backbone of your course business, slow support during a launch or payment issue is a real problem. Teachable offers email support on all plans, but live chat and priority support are reserved for higher tiers. If fast support is important to you, Kajabi's support is consistently rated higher across review sites.

See PricingWeighed the pros and cons? Try it free.

Getting started with Teachable — setup, integrations, and tips

Getting started with Teachable takes about 30-60 minutes for a basic course setup: create an account, name your school, upload content into sections and lectures, set pricing, and connect your payment method through Teachable:pay. The onboarding flow walks you through each step with clear prompts. If you already have your course content ready as video files and PDFs, you can go from signup to published course in a single afternoon.

The learning curve is gentle for basic course creation but steeper for customization. Adjusting your school's branding, building sales pages that do not look generic, setting up coupon codes, and configuring checkout options all require more time and exploration. Budget about a week of part-time tinkering before your school feels polished. The AI tools can speed things up — the AI course outline generator and quiz builder are genuinely helpful for structuring content.

Teachable integrates with Zapier, Mailchimp, Kit (ConvertKit), Google Analytics, and several other tools. The Advanced plan adds API access and webhooks for custom integrations. For most solo creators, the Zapier connection covers the gaps — connecting Teachable to your email platform, CRM, or analytics tools. The limitation is that native integrations are relatively sparse compared to Kajabi or Kartra, so you end up relying on Zapier as middleware.

Practical tips from real usage: set up Teachable:pay instead of direct Stripe/PayPal to get access to order bumps, upsells, and automatic tax compliance. Use the drip content feature to pace student progress rather than dumping everything at once. Turn on completion certificates from day one — they cost nothing and increase perceived course value. And test your checkout flow on mobile before launching, since a growing share of course purchases happen on phones.

Before you subscribe

Getting started with Teachable — setup, integrations, and tips

Before you subscribe to Teachable, answer these questions. The marketing makes it look like the obvious choice — the reality depends on your specific course business.

1

Calculate your actual transaction fee cost. If you are on Starter and expect to sell $2,000/month in courses, 7.5% means $150/month to Teachable in transaction fees alone — at that point, upgrading to Builder ($69/month annually) saves you money. Run the math before choosing a plan.

2

Check whether student caps will limit you. If you plan to offer a free lead magnet course or run a large workshop, 100 students on Starter disappears fast. Builder's 1,000-student cap may not be enough either if you have an existing audience. Know your expected enrollment numbers.

3

Decide if you need email marketing. Teachable does not include it. If you are currently using or plan to use an email platform like Kit, Mailchimp, or ActiveCampaign, add that cost ($29-79/month) to Teachable's price when comparing against all-in-one platforms like Kajabi.

4

Test the course builder on a real module — not a sample lesson. Upload your actual video files, build a real quiz, and set up a sales page with your branding. The builder is simple for basics but you need to see whether it handles your specific content well enough.

5

Compare Teachable directly against Thinkific and Podia before committing. Build the same course outline in all three during their free trials. Pay attention to the checkout experience, student-facing interface, and sales page flexibility — not just the backend dashboard.

Ready to keep comparing Teachable?

See Pricing

Use pricing, tradeoffs, and alternatives before you make the final click.

Frequently asked questions about Teachable

How much does Teachable cost per month?

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Teachable has four paid plans: Starter at $39/month ($29/month annually), Builder at $89/month ($69/month annually), Growth at $189/month ($139/month annually), and Advanced at $399/month ($309/month annually). The Starter plan also charges a 7.5% transaction fee on every sale. Builder and above have 0% transaction fees. All plans include a 7-day free trial.

Does Teachable still have a free plan?

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No. Teachable retired its free plan in early 2025. New users now get a 7-day free trial on any paid plan instead. The old free plan charged $1 plus 10% per transaction, so it was never truly free — but it did let you test the platform without a monthly subscription. Your only option now is the 7-day trial.

Who is Teachable best for?

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Teachable is best for solo course creators and small educators who want a simple, reliable way to build and sell online courses without technical complexity. It works well if you already have course content ready and want to start selling quickly. It is a weaker fit for creators who need built-in email marketing, advanced website design, or an all-in-one business platform — for those needs, Kajabi or Kartra are stronger picks.

Teachable vs Thinkific — which is better?

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Teachable is simpler to set up and has better native payment options (Apple Pay, Klarna, Afterpay through Teachable:pay) plus a dedicated mobile app. Thinkific offers more design flexibility, unlimited students on paid plans (vs. Teachable's caps), and a 0% transaction fee when using Thinkific Payments. Choose Teachable for simplicity and payment flexibility. Choose Thinkific if student caps or sales page design matter more to you.

What are Teachable's transaction fees?

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The Starter plan charges a 7.5% transaction fee on every sale, on top of standard payment processing fees (2.9% + $0.30 per transaction through Teachable:pay). Builder, Growth, and Advanced plans have 0% transaction fees from Teachable — you only pay the standard payment processing fees. The old free plan used to charge $1 + 10% per sale, but that plan is no longer available.

Can I sell coaching and memberships on Teachable, not just courses?

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Yes. Teachable supports four product types: online courses, coaching programs (with built-in appointment scheduling), digital downloads (PDFs, templates, files), and memberships with recurring payments and gated content. You can also create bundles that package multiple products together. Bundles, memberships, and community spaces do not count toward your product limit on any plan.

Does Teachable have a mobile app for students?

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Yes. Teachable provides a branded mobile app for iOS and Android included on all paid plans at no extra cost. Students can watch lessons, complete quizzes, track their progress, and engage with community features from their phone. Teachable reports that mobile app users are 2x more likely to return within three days compared to web-only learners.

Does Teachable include email marketing?

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Not really. Teachable lets you send basic broadcast emails to students, but it does not include email automation, drip sequences, segmentation, or funnel builders. For real email marketing, you need to connect an external tool like Kit (ConvertKit), Mailchimp, or ActiveCampaign through integrations. This is one of Teachable's biggest gaps compared to all-in-one platforms like Kajabi and Kartra.

Is Teachable worth it compared to hosting courses on your own website?

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For most creators, yes. Teachable handles hosting, payment processing, tax compliance, student management, and a mobile app — things that would take significant time and money to set up independently. A self-hosted setup with WordPress and LearnDash gives you more control but requires managing hosting, security, updates, and payment integrations yourself. Teachable makes sense when your time is worth more than the monthly subscription cost.

Can I cancel Teachable anytime?

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Yes. Teachable offers month-to-month billing with no long-term contracts, and you can cancel anytime from your account settings. If you are on an annual plan, you will keep access through the end of your billing period but will not receive a prorated refund for unused months. You can export your student list and course content before canceling.

Teachable alternatives worth comparing

If Teachable is not quite right for your course business, these alternatives take different approaches to the same problem. Some are cheaper, some are more powerful, and some bundle in tools you would otherwise pay extra for.

ToolBest whenMain tradeoffPricingFree trial
Teachable(this tool)You want to build and sell online courses without dealing with WordPress, custom hosting,...The Starter plan charges 7Free plan + paid tiersYes
CircleYou're running a paid community with courses, live events, and membership tiers — and...Circle offers a 14-day free trial but no ongoing free tierFlat monthly fee (tiered)Yes
SkoolYou're building a coaching community, paid mastermind, or course-based membership where engagement matters more...The $9/month price tag looks attractive until you start charging membersFlat-rate per groupYes
Mighty NetworksYou're running a paid membership community that also needs courses, events, and a mobile...Every Mighty Networks plan charges transaction fees: 3% on Community, 2% on Courses and...Tiered flat fee + transaction feesYes
ThinkificYou're building structured online courses with quizzes, assignments, and certificates — and you want...Thinkific removed its free plan in 2025, replacing it with a 14-day free trialFlat monthly fee (per account)Yes

Circle

Circle gives creators a way to evaluate community platform software fit, workflow tradeoffs, and day-to-day creative usability.

Skool

Skool gives creators a way to evaluate community platform software fit, workflow tradeoffs, and day-to-day creative usability.

Thinkific

Thinkific is Teachable's closest head-to-head competitor — a dedicated course platform with a stronger site builder and no student caps on paid plans. Pricing starts at $49/month ($36/month annually) for the Basic plan with unlimited students but a 5% transaction fee on third-party payments (0% through Thinkific Payments). The drag-and-drop site editor gives you more design freedom than Teachable's basic page builder. Choose Thinkific over Teachable if you want more design flexibility, unlimited students from the start, and do not mind a slightly steeper learning curve.

Kajabi

Kajabi is the all-in-one option that bundles course hosting, email marketing, landing pages, sales funnels, a website builder, and affiliate management into a single platform. The Kickstarter plan starts at $89/month ($71/month annually) — more expensive than Teachable, but you do not need to pay separately for email marketing, landing pages, or funnel software. Choose Kajabi over Teachable if you want everything in one place and are willing to pay more upfront to avoid juggling multiple subscriptions.

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Sources

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Teachable pricing

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Teachable alternatives

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