IAB-Certified Analytics
Simplecast's analytics are certified to IAB 2.1 standards, ensuring download counts are measured accurately and consistently. Beyond raw downloads, the dashboard shows unique listener counts, episode-by-episode comparisons, geographic breakdowns by country and city, device and app usage data, and listening duration metrics. On the Essential plan and above, you also get technology analytics and detailed audience segmentation. The limitation is that the deepest analytics require the Essential ($35/month) or Growth ($85/month) plans. The Basic plan includes basic download counts and episode stats but not the comparative and segmentation tools. If you want the full picture, you are paying at least $35/month. Also, analytics data is historical only. There are no real-time dashboards or push notifications for download milestones.