MailerLite pricing breakdown — what each plan actually costs
MailerLite uses subscriber-based pricing across four tiers. The Free plan gives you up to 1,000 subscribers and 12,000 emails per month — enough to send a weekly newsletter to a decent-sized list without paying anything. You get the drag-and-drop editor, basic automations, signup forms, and up to 10 landing pages. The catch: no newsletter templates, no ability to remove MailerLite branding, and email support only for the first 30 days.
The Growing Business plan starts at $10/month for 500 subscribers (or $9/month billed annually). This unlocks unlimited emails, newsletter templates, dynamic email content, the ability to remove MailerLite branding, and unlimited websites. At 1,000 subscribers, it's $15/month. At 5,000 subscribers, you're looking at around $39/month. The Advanced plan starts at $20/month for 500 subscribers and adds promotion pop-ups, Facebook custom audiences, multiple automation triggers, the custom HTML editor, and priority support. At 5,000 subscribers, Advanced runs about $59/month.
The pricing gotcha that catches people: the free plan caps you at 12,000 emails per month with 1,000 subscribers. That's 12 emails per subscriber per month — fine for weekly sends, tight if you add automations, welcome sequences, and promotional campaigns on top. Also, newsletter templates and landing page templates are locked behind paid plans, so free users design everything from scratch or use basic content blocks.
Compared to competitors, MailerLite is significantly cheaper than Mailchimp (which now limits its free plan to 250 contacts and 500 emails/month) and Kit ($39/month for the Creator plan at 1,000 subscribers). It's more affordable than Beehiiv's Scale plan ($49/month) but more expensive than Substack (free until you charge subscribers, then 10% cut). The tradeoff: MailerLite gives you more email marketing features per dollar, while Beehiiv and Substack are more newsletter-native with built-in growth tools.
View MailerLite pricing
Free: $0/mo (Up to 1,000 subscribers, 12,000 emails/month)
Growing Business: $10/mo ($9/mo billed annually (500 subscribers))
Advanced: $20/mo ($18/mo billed annually (500 subscribers))
Enterprise: Custom (100K+ subscribers, custom pricing)
Verified from the official pricing page on March 24, 2026. View source