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Loom Review: Screen Recording Pricing, Features, and Honest Assessment (2026)

Per-creator seat pricing · Cloud · Web, macOS, Windows, iOS, Android · Free trial available

Loom is the tool that popularized async video — record your screen and face, share a link, and let people watch on their own time. This review covers actual pricing (free to $20/mo per creator), AI-powered summaries and editing, viewer analytics, recording limits, and where Tella, ScreenPal, or mmhmm might be a better fit for creators who need more than quick internal messages.

Written by RajatFact-checked by Chandrasmita

Editorial policy: How we review software · How rankings work · Sponsored disclosure

Pricing

Per-creator seat · Free Starter plan available (5 min recording limit, 25 videos max)

Deployment

Cloud

Supported OS

Web, macOS, Windows, iOS, Android

What is Loom?

Loom is a screen recording and async video messaging tool that lets you record your screen, camera, or both and share instantly via link. Now owned by Atlassian, it's built for quick workplace communication — replacing long emails and unnecessary meetings with short videos. The free plan covers basic recording, while paid plans start at $15/month per creator.

Loom pricing breakdown — what each plan actually costs per creator

Loom uses per-creator, seat-based pricing. The Starter plan is free and gives you 5-minute recordings, a maximum of 25 videos, 720p quality, basic transcriptions in 50+ languages, and screen-plus-camera recording. It's enough to test the workflow but not enough for regular use — you'll hit the 25-video ceiling fast if you use Loom daily.

The Business plan at $15/creator/month (billed annually) removes all recording limits — unlimited length, unlimited videos, unlimited storage. You also get 1080p and 4K recording, advanced drawing and annotation tools, video uploads and downloads, custom branding, password-protected links, and engagement insights showing who watched and for how long. This is the plan most individuals and small teams actually need.

Business + AI at $20/creator/month adds Loom's AI layer: auto-generated titles, summaries, and chapters; filler word and silence removal; auto-tasks that extract action items from your recordings; and AI workflows that can turn a video into a Jira ticket, Confluence page, or written document. The $5/month premium is worth it if you record frequently and want to save viewers the trouble of watching entire videos. It's skippable if you mostly send short 1-2 minute clips.

Compared to alternatives: ScreenPal starts at just $4/user/month (or $10 with AI), making it significantly cheaper for basic screen recording. Tella at $19/month gives you unlimited recording with far better editing and layout tools but no free plan. Zight at $9/month lands in the middle. Loom isn't the cheapest option — you're paying for the sharing ecosystem, Atlassian integrations, and viewer analytics, not for recording quality alone.

View Loom pricing

Starter (Free): $0/mo (5 min/video, 25 videos, 720p)
Business: $15/mo per creator ($15/mo per creator billed annually)
Business + AI: $20/mo per creator ($20/mo per creator billed annually)
Enterprise: Custom (Contact sales for volume pricing)

Verified from the official pricing page on March 24, 2026. View source

What Loom actually does (and where it stops)

Loom is the fastest way to record and share a quick video message with your team, clients, or audience. The record-and-share loop is genuinely frictionless — you can go from idea to shared link in under two minutes. AI summaries and auto-chapters (on the Business + AI plan) save viewers time and give you data on who actually watched. But Loom's editing tools are minimal, the free plan is restrictive at 5 minutes per video, and the per-creator pricing adds up fast for teams. If you need polished, presentable screen recordings for tutorials, courses, or external content, Tella gives you far more layout and editing control. Loom's sweet spot is internal async communication — not content creation.

Quick verdict

Best when: You send frequent, short video messages to teammates, clients, or collaborators and care more about speed than production...

Worth it if: Starter (free) works if you send fewer than 25 short videos a month and can live with 5-minute...

Think twice if: Loom lets you trim the start and end of a video, stitch clips together, and add annotations while...

Loom is best for

You send frequent, short video messages to teammates, clients, or collaborators and care more about speed than production quality. Skip it if you're creating polished tutorials, course content, or external-facing videos that need real editing. The sweet spot is async communicators — remote teams replacing meetings, freelancers giving client feedback, support teams walking through issues.

Why Loom stands out

Instant sharing, viewer analytics, and Atlassian integration. No other screen recorder makes the record-to-share loop as fast — you get a shareable link the moment you stop recording. Viewer analytics tell you exactly who watched, how far they got, and where they dropped off, which is rare in this category. And since Atlassian acquired Loom, the Jira and Confluence integrations are deep — you can turn a Loom into a bug report or meeting notes in one click. vs. Tella: Loom is faster for throwaway messages; Tella is better for presentable content. vs. ScreenPal: Loom's sharing and analytics are stronger; ScreenPal's editing and price are better.

Is Loom worth the price?

Starter (free) works if you send fewer than 25 short videos a month and can live with 5-minute limits. Business ($15/mo) if you need unlimited recording and viewer analytics. Business + AI ($20/mo) if you record daily and want auto-summaries and filler word removal. Test the free plan for a full week of real work first — the 5-minute cap is more annoying than it sounds. Don't go annual until you've confirmed your team actually adopts async video instead of just defaulting back to meetings.

Loom features

Screen Recording and Camera Overlay

Loom records your screen, webcam, or both simultaneously with a single click. The desktop app and Chrome extension both offer the same recording modes: full screen, specific window, or custom region, plus a circular camera bubble overlay in any corner. Recording starts instantly — no countdown, no configuration. Audio captures from your microphone and optionally your system audio. Videos upload to the cloud as you record, so there's no wait time at the end. The limitation is flexibility. The camera bubble is a fixed circle in a fixed corner — you choose the corner before recording and can't change it afterward. There's no way to resize the camera, make it a rectangle, or switch to a side-by-side layout. If you're presenting a slide deck and want your face next to the slides (not overlapping them), you'll need a different tool. Loom optimizes for speed, not presentation options.

AI Summaries, Chapters, and Auto-Tasks

On the Business + AI plan, every Loom recording automatically gets an AI-generated title, written summary, chapter markers, and a list of action items. Viewers see the summary below the video and can jump to specific chapters without watching the whole thing. Auto-tasks extract to-dos from your narration ("Can you update the landing page by Friday?") and surface them as actionable items. AI workflows can transform a recording into a formatted document, Jira ticket, or message draft. The AI features work best for longer recordings (3+ minutes) where there's enough content to meaningfully summarize. For quick 30-second clips, the summary is often just a restatement of what you said. Filler word and silence removal is the most universally useful AI feature — it tightens up recordings automatically without you having to re-record when you stumble. The $5/month premium over the standard Business plan is justified if you record frequently; skip it if you mostly send sub-2-minute clips.

Viewer Analytics and Engagement Tracking

Loom's analytics dashboard shows you who viewed your video, when they watched, how much they watched, and where engagement dropped off. You get a per-viewer breakdown (Sarah watched 85%, John watched 40% and stopped at 2:15) and aggregate stats (average watch time, total views, completion rate). For team communications, this tells you who actually absorbed the information versus who just clicked the link. This feature is available on Business and above. The free plan shows basic view counts only. The analytics are most valuable for client-facing work (confirming a client saw your proposal walkthrough), team updates (knowing who reviewed the process change), and sales communication (seeing which prospects engaged with your demo). For casual, one-off videos, the analytics are less critical — but once you start relying on them, it's hard to go back to a recorder that just gives you a view count.

Video Editing and Post-Production

Loom's editing tools include trimming the start and end of recordings, stitching multiple clips into one video, adding timestamps and call-to-actions, and drawing annotations during recording. The Business + AI plan adds filler word and silence removal, which automatically cuts out "ums," "ahs," and dead air. You can also add custom thumbnails, titles, and descriptions to any video. That's where the editing stops. There's no timeline editor, no ability to cut or rearrange sections in the middle of a recording, no B-roll insertion, no transitions, no text overlays beyond annotations, and no audio mixing. If you record a 5-minute video and flub a section at 2:30, you either re-record the whole thing or accept the mistake. Loom's philosophy is that speed matters more than perfection for async communication — and for internal use, that's usually right. For external-facing content, the editing limitations push you toward Tella, Descript, or a traditional editor.

Pros and cons

Separate what looks good in the demo from what actually matters after a month of daily use.

Strengths

The strengths that matter most once you start using Loom daily.

Fastest record-to-share workflow in the category

Loom's biggest advantage is speed. Click record, talk through your screen, click stop, and you have a shareable link on your clipboard instantly. No rendering, no uploading, no waiting. The Chrome extension, desktop app, and mobile app all follow the same flow. For async communication where you're sending 5-10 quick videos a day, nothing else matches this speed.

Viewer analytics that show who watched and where they dropped off

Loom tells you exactly who opened your video, how much they watched, and at what point they stopped. This matters more than you'd think — when you send a client walkthrough and need to know they actually saw the key section, or when your team lead needs to confirm everyone reviewed the process update. Most screen recorders just give you a view count. Loom gives you an engagement heatmap.

AI summaries, chapters, and auto-tasks save viewers real time

On the Business + AI plan, Loom automatically generates a written summary, chapter markers, and a list of action items from every recording. Viewers can read the summary instead of watching the full video, or skip to the chapter that's relevant to them. For teams drowning in video messages, this turns a 7-minute Loom into a 30-second skim. The filler word and silence removal also tightens up recordings without manual editing.

Deep Atlassian ecosystem integration (Jira, Confluence, Slack)

Since Atlassian acquired Loom, the integrations with Jira, Confluence, and Slack have become first-class. You can record a Loom directly from a Jira issue, auto-generate a bug report from a screen recording, or create Confluence meeting notes from a Loom with one click. If your team already lives in the Atlassian stack, Loom slots in with zero friction. It also unfurls natively in Slack, Notion, and Google Docs.

Transcriptions in 50+ languages on every plan — including free

Every Loom video gets an automatic transcription, and this works across 50+ languages on all plans, including the free Starter tier. Viewers can search transcripts, copy text, and read along with captions. For international teams or creators with multilingual audiences, this is a genuine differentiator — most competitors either charge extra for transcription or limit it to English.

Limitations

Check these before subscribing — these are the limitations most likely to affect your experience.

Editing tools are bare-bones — don't expect post-production

Loom lets you trim the start and end of a video, stitch clips together, and add annotations while recording. That's about it. There's no timeline editor, no B-roll, no transitions, no text overlays, and no ability to rearrange sections after recording. If you misspeak halfway through a 5-minute recording, your options are to re-record the whole thing or live with it. For quick messages this is fine, but for tutorials, courses, or any content that needs polish, you'll need to export and edit elsewhere.

Free plan is heavily limited — 5 minutes per video, 25 total

The Starter plan caps you at 5 minutes per recording and 25 total videos. Once you hit 25 videos, you have to delete old ones to record new ones. Recording quality is locked at 720p. For anything beyond basic testing, you'll need to upgrade. This is noticeably more restrictive than ScreenPal's free tier or Zight's free plan, which both offer more generous limits.

Per-creator pricing scales expensively for teams

At $15-$20 per creator per month, a 10-person team pays $150-$200/month for Loom. That's $1,800-$2,400/year for screen recording. ScreenPal would cost the same team $40-$100/month. The per-creator model means you're paying for everyone who records, not just viewers. If only 3 out of 10 team members actually record regularly, you're overpaying for the other 7.

Camera bubble is fixed during recording — no layout flexibility

When you record with your webcam, Loom places a circular camera bubble in a corner of the screen. You can choose which corner before recording, but you can't resize it, change its shape, or reposition it after the fact. Tella records camera and screen as separate tracks, letting you adjust layout, size, and position in post-production. For anyone creating external-facing content where presentation matters, Loom's fixed bubble feels limiting.

Cloud-only storage means you depend on Loom's servers

All Loom videos are stored in Loom's cloud by default. You can download individual videos on paid plans, but there's no local-first recording option. If Loom has an outage, your video library is inaccessible. If you cancel your subscription, you lose access to your content unless you download everything first. For creators who want to own their recordings, this cloud dependency is a real concern — especially post-Atlassian acquisition, where pricing and terms could change.

See PricingWeighed the pros and cons? Try it free.

Loom integrations — Slack, Jira, Notion, and beyond

Getting started with Loom takes about 5 minutes. Download the desktop app or install the Chrome extension, sign in, and you're recording. The interface is dead simple — a small floating widget lets you choose screen only, camera only, or screen + camera. Pick your audio source, hit record, and go. When you stop, the video is instantly uploaded and you get a shareable link. No software to learn, no export settings to configure.

The learning curve is almost flat for basic recording and sharing. Where it steepens slightly is viewer analytics (understanding the engagement dashboard), workspace organization (managing a growing library of videos), and the AI features (configuring auto-tasks, understanding how summaries are generated, setting up Jira workflows). Budget 30 minutes to explore these features after your first week of use.

For teams, Loom's workspace features let you organize videos into folders, share libraries with team members, and control who can view or comment on recordings. The Business plan includes custom branding (your logo on the video page) and password protection. Admins can manage creator seats, set default sharing permissions, and view team-wide analytics. The Atlassian integration means Loom videos embed natively in Jira issues and Confluence pages — no copy-pasting links.

Practical tip: Loom works best when you keep recordings under 5 minutes, even on paid plans. Viewer analytics consistently show engagement drops sharply after the 3-minute mark. If your message needs more than 5 minutes, break it into chapters or separate videos. Also, use the drawing tools during recording to highlight what you're talking about on screen — it significantly improves viewer comprehension compared to just narrating over a static screen.

Before you subscribe

Before you commit

Before you subscribe to Loom, answer these questions. The product looks simple on the surface — the decision is whether you need what's behind the paywall.

1

Record 10 real videos on the free plan over one week. If the 5-minute limit feels painful and you're deleting old videos to make space, that confirms you need the Business plan. If you barely hit 25 videos in a month, the free plan might be enough.

2

Count how many people on your team will actually record. Loom charges per creator, not per viewer. If only 3 people record but 15 people watch, you only need 3 seats. Don't buy seats for viewers — they're free.

3

Decide whether AI features are worth $5/month extra. If you record daily and your viewers skip to relevant sections, auto-chapters and summaries are genuinely useful. If you mostly send 1-2 minute clips, the AI tier is overkill.

4

Check whether your team already uses Atlassian tools. If you're deep in Jira and Confluence, Loom's integration saves real time. If you're a Notion or Linear shop, the Atlassian-specific perks don't apply.

5

Test at least one alternative before committing. Record the same video in Loom and Tella (or ScreenPal). If Loom's instant sharing is the thing you value most, it's the right pick. If you find yourself wanting better editing or more layout options, the alternative might be the better fit.

Ready to keep comparing Loom?

See Pricing

Use pricing, tradeoffs, and alternatives before you make the final click.

Frequently asked questions about Loom

How much does Loom cost per month?

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Loom's Starter plan is free (5-minute limit, 25 videos). The Business plan costs $15/creator/month billed annually, with unlimited recording and storage. Business + AI is $20/creator/month and adds auto-summaries, filler word removal, and AI workflows. Enterprise pricing is custom. Viewers are always free — you only pay for people who record.

Does Loom have a free plan?

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Yes. Loom's Starter plan is free and includes screen + camera recording, basic transcriptions in 50+ languages, and instant sharing via link. The limits: 5 minutes per video, 25 total videos, and 720p quality. It's enough for occasional use but restrictive for daily async communication.

Who is Loom best for?

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Loom is built for async communicators — remote teams replacing meetings with video messages, freelancers giving client feedback, support teams walking through issues, and managers sharing updates. It's best for quick, internal-use recordings where speed matters more than polish. If you need polished tutorials or course content, Tella or ScreenPal are better fits.

Loom vs Tella — which is better?

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Loom is faster for throwaway video messages and has stronger viewer analytics and team sharing features. Tella records camera and screen as separate tracks, giving you far more layout and editing flexibility in post-production — better for tutorials, courses, and external-facing content. Choose Loom for speed and async team communication. Choose Tella for presentable, polished recordings.

What does Loom integrate with?

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Loom has deep integrations with Atlassian tools (Jira, Confluence) since the acquisition, plus Slack, Notion, Google Workspace, GitHub, and over a dozen other tools. Videos embed and unfurl natively in Slack and Notion. The Jira integration lets you record directly from issues and auto-generate bug reports from screen recordings.

Is Loom good for making tutorials and course content?

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Loom works for simple, informal tutorials — quick how-tos for teammates or clients. For polished course content, it falls short. You can't adjust camera layout after recording, there's no timeline editor, and you can't add text overlays, transitions, or B-roll. Tella or ScreenPal are better tools for tutorial-grade content that needs to look professional.

Can I download my Loom videos?

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Yes, on paid plans. Business and Business + AI plans let you download any video as an MP4 file. The free Starter plan does not include video downloads — you can only share via link. If you cancel your subscription, make sure to download all your content first, as cloud-stored videos become inaccessible.

Can teams collaborate in Loom?

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Yes. Loom workspaces let teams organize videos into shared folders, leave timestamped comments, react with emoji, and manage access permissions. The Business plan adds custom branding and password-protected links. Admins can manage creator seats and view team-wide engagement analytics. Viewers — people who watch but don't record — don't count toward your seat limit.

Is Loom worth the money compared to free screen recorders?

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If you value instant sharing, viewer analytics, and AI summaries, Loom's paid plans justify the cost — especially for teams that rely on async video daily. If you just need to record your screen and save a file, free tools like OBS, macOS Screen Recording, or ScreenPal's free tier do the job without a subscription. Loom's value is in the sharing and analytics layer, not the recording itself.

Can I cancel Loom anytime?

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Yes. You can cancel your Loom subscription at any time. Your access continues until the end of your current billing period. After cancellation, your account reverts to the free Starter plan with its 25-video and 5-minute limits. Download any videos you want to keep before your paid access expires — cloud-stored content becomes limited on the free tier.

Loom alternatives worth comparing

If Loom isn't quite right, these screen recording alternatives take different approaches — from polished presentations to budget-friendly basics. Each trades off something Loom does well for something Loom doesn't.

ToolBest whenMain tradeoffPricingFree trial
Loom(this tool)You send frequent, short video messages to teammates, clients, or collaborators and care more...Loom lets you trim the start and end of a video, stitch clips together,...Free plan + paid tiersYes
TellaYou record course lessons, tutorials, product walkthroughs, or branded demos on a regular schedule...Unlike Loom (25 free videos), ScreenPal (free with watermark), and Zight (free with 5-minute...Per-seatYes
mmhmmYou present on video calls regularly and want to look more engaging than a...Unlike Loom, ScreenPal, and Zight, mmhmm has no free tier after the 14-day trialFlat rateYes
ScreenPalYou're a teacher creating lesson recordings, a creator making tutorials, or anyone who needs...ScreenPal's design hasn't kept pace with newer competitorsPer-user tieredYes
ZightYou communicate visually throughout your day -- screen recordings for walkthroughs, annotated screenshots for...Zight's free plan caps screen recordings at 15 secondsPer-seatYes

Tella

Tella records your camera and screen as separate tracks, letting you adjust layout, size, and position after recording. This makes it far better than Loom for tutorials, course content, and any video that needs to look polished. Pricing starts at $19/month (no free plan) with unlimited recording and AI editing included. Choose Tella over Loom if your recordings are external-facing content that viewers will see more than once.

mmhmm

mmhmm (now Airtime) is a presentation-focused recording tool that lets you layer your webcam over slides, images, and screen shares with real-time layout control. At $10/month billed annually, it's cheaper than Loom's paid plans and better for live presentations and recorded pitches. Choose mmhmm over Loom if you present slides frequently and want more visual control over how your face and content appear on screen.

ScreenPal

ScreenPal (formerly Screencast-O-Matic) offers screen recording with a full video editor, starting at just $4/user/month — less than a third of Loom's Business plan. The AI tier at $10/month adds smart editing, transcription, and repurposing tools. Recording works across Windows, Mac, iOS, and Android. Choose ScreenPal over Loom if you need real editing capabilities at a fraction of the price and don't rely on viewer analytics.

Zight

Zight combines screen recording, screenshots, GIFs, and file sharing in one tool. At $9/month ($7.95 annually), it's positioned between free tools and Loom's paid plans. It includes AI transcription, engagement tracking, and annotation tools. Choose Zight over Loom if you capture a mix of screenshots and videos and want one tool for both, without paying Loom-level pricing.

Berrycast

Berrycast is a lightweight screen recorder with AI transcription and engagement analytics at $9.99/user/month. It focuses on simple recording and quick sharing without the ecosystem overhead of Loom. A free tier covers limited recording, and the paid plan includes unlimited storage and advanced AI features. Choose Berrycast over Loom if you want a simpler, cheaper tool that covers the basics of record-and-share without per-seat scaling costs.

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Sources

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Related pages

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Loom pricing

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Loom alternatives

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Open the glossary

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